Prior to joining VSCO, she oversaw global music and youth culture communications at Instagram and music and culture communications at Twitter, two positions that she created at both companies. TikTok has tapped Shavone Charles to lead communications around the social platform’s diversity and inclusion initiatives.Ĭharles joins TikTok next week in the newly formed role after serving as the director of communications and creative partnerships at VSCO, where she launched the #BlackJoyMatters campaign.
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